Black Diamond Advanced Technology

Our focus with Black Diamond Advanced Technology (BDATech), a small business headquartered in Chandler, AZ, was to develop and streamline all branding, and enhance communications to build an engaged audience both internally and externally with customers. 

Black Diamond’s target is the Dismounted Operator and providing them with innovative, trusted technology to ensure mission success. They specialize in creating customized hub systems that are engineered to withstand any environment and control a variety of missions. The challenge was creating a message and developing communications that resonated with both the End-user and Program Managers. 

Developing a brand identity and creating a more user friendly website were some of the foundational elements we started with to begin enhancing the brand and bringing to life the full line of products and capabilities.    

A refined approach to the real users perspective

BDATech has a long history of providing the dismounted Operator with technology to ensure mission success in the rugged conditions and extreme environments in which they must operate. Their products enable and enhance real and virtual lifelines by integrating with existing fielded equipment to maximize the performance and capabilities of the organic tools the Operator has today.
 
We created an underlying design system for BDATech, including marketing and advertising materials, presentation templates, social media profiles and a fully responsive website. These guidelines underpin the companies creative efforts and guide their communications to the wider world.
 
We began by redesigning a logo that could be deconstructed and deployed across a variety of applications. Originally inspired by the idea of collaboration, the logo captures the themes of primary development, yet still operates in the abstract. When deconstructed, it communicates a sense of tactics and flexibility, yet when combined it stands as a bold, recognizable symbol for those within the defense industry.

Print

  • Letterhead
  • Business Cards
  • Product Brochure
  • Folding Product Poster

Web

Media

  • Photography Style
  • In-Field Pressence
  • On-Demand Media

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